• Celebrities like Gwyneth Paltrow, Alex Morgan, and Julia Roberts are surrendering their social media accounts for the “#ShareTheMicNow” campaign
  • The initiative will “magnify” the voices of black women
  • The campaign will also try to establish a relationship between women of all colors to fuel activism

Celebrities like Gwyneth Paltrow, Alex Morgan, Kourtney Kardashian, Julia Roberts, and Ashley Graham are joining hands in surrendering their social media accounts for the #ShareTheMicNow campaign. As part of the campaign, the surrendered social media accounts of celebrities will be handled by a group of black women who will be sharing their stories to voice opinions on the ongoing protests and the Black Lives Matter movement.

According to Variety, several notable names from various fields have decided to turn over their Instagram accounts to a group of people, who will share their experience online.

A press release obtained by the media outlet revealed that the initiative was made to “magnify” the voices of black women. The statment also indicated that it is important for the world to listen to what they want to convey and it is really “necessary” to make a campaign that centers on the lives of black women.

The campaign aims to help people understand the struggles that black people go through in their daily lives.

“When the world listens to women, it listens to white women. For too long, the voices of Black women have not been heard, even though they have been using their voices in voice High for centuries to bring about change. Today, more than ever, it is NECESSARY that we create unifying action to center Black women's lives, stories, and calls to action. We need to listen to Black women,” the press release read.

The initiative will also try to establish a relationship between women of all colors to fuel activism.

Fashion and beauty editor Kahlana Barfield will be taking over Robert’s account while writer and activist Opal Tometi will be sharing her experiences through Graham’s profile. Other black women who be taking over high-profile accounts include businesswoman Bozoma Saint John and transgender activist Angelica Ross.

Saint John will be taking over Kourtney’s account and Ross will be handling Hilary Swank’s IG handle.

The “#ShareTheMicNow” campaign is similar to the “#PassTheMic” initiative that took place in May. Celebrities like Hugh Jackman, Penelope Cruz, David Oyelowo, and Shailene Woodley surrendered their Twitter and Instagram accounts to provide verified and fact-based information about the novel coronavirus as part of the campaign.

Alex Morgan USA Soccer
Alex Morgan #13 of the United States takes the ball in the first half against Mexico at Red Bull Arena on May 26, 2019 in Harrison, New Jersey. Elsa/Getty Images