Ivanka Trump no longer helms an operational role under her self-titled fashion brand, but it doesn't mean she hasn't found a way to generate further sales for the company. The first daughter publicly models her own fashion line's clothing, which can help boost the company's overall profits.

Trump has denied profiting from her White House role, but she has sported her namesake brand in 68 percent of her social media posts, according to a report from the Wall Street Journal. The Journal analyzed her social media posts on Facebook, Twitter and Instagram from March 29 — when she began her White House role — to the end of October.

While she doesn't handle the business side of her company, she still serves as a "walking billboard" for the fashion line. Trump also receives specific financial information and a share of the overall profits.

"If what motivated me was to grow my businesses and make money, I would have stayed in New York and done just that," Trump told the Journal in an email.

Trump's social media postings from official outings often boast dresses, shoes, jewelry or bags from her brand. These items have frequently appeared on Star Style, a well-known website that works to identify celebrity fashion.

In a brief analysis of Star Style, Trump can be seen photographed in multiple items from her fashion brand throughout December, including a Dec. 18 appearance on "Fox & Friends" and her visit to a Connecticut school later that day. The website also often includes a link to purchase items that she wore, which therefore makes it easier for interested consumers to shop from Trump's fashion brand.

Trump has also continued to serve as a beneficiary of a real estate and business empire alongside her husband, Jared Kushner, despite both holding senior roles in her father's administration. The couple is worth up to a combined total of $740 million, with Trump's solo net worth estimated at $300 million, according to Celebrity Net Worth.

While the Journal reported that the brand's sales surged after her father's January inauguration, sales have since plummeted.

Trump saw a boost in the month her father was elected. According to an Associated Press report in April, Trump items sold through e-commerce aggregator Lyst were 46 percent higher in November 2016 than in November 2015.

Controversy would later surround Trump items as sales surged 771 percent in February from February 2016 and after White House counselor Kellyanne Conway said "Go buy Ivanka’s stuff," on Fox News. The cooling off began in March, when the sale increase was 288 percent from March 2016, and then dropped to a 114 gain in May and then just a 6 percent increase in July. In August, orders were down 1 percent from August 2016.

Negative press may have contributed to the slide. Nordstrom revealed in February that it would no longer carry Trump products due to poor sales. The decision drew a harsh response from President Donald Trump.

"My daughter Ivanka has been treated so unfairly by @Nordstrom," President Trump tweeted in February. "She is a great person -- always pushing me to do the right thing! Terrible!"

Neiman Marcus, Belk and Gilt are among a list of retailers that have also dropped Trump's fashion line.

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