• The reaction to William and Kate Middleton's YouTube channel launch sparked "double standards" comments from netizens
  • Others said Prince William and Middleton have managed to balance royal and domestic life perfectly
  • Prince William and Middleton's YouTube channel has gained over 420,000 subscribers since its launch Wednesday

Kate Middleton and Prince William have launched their own YouTube channel, and it's already sparked some social media debates among royal fans.

The Duke and Duchess of Cambridge decided to expand their social media presence by debuting their YouTube channel Wednesday. It's quickly gaining subscribers, boasting over 420,000 fans as of writing, and has had a mostly positive reception online, with one expert describing the channel and their other social media accounts as "warm and inviting" and "a really lovely glimpse into the lives of our future king and queen."

However, some Twitter users have called out the alleged "double standards" in the reception of Middleton and Prince William's YouTube debut versus Prince Harry and Meghan Markle's projects, while others deemed the launch a means of "damage control."

"it's gross knowing that if harry and meghan did this, people would be burning down buildings, but when these two do it they're praised," one wrote, while another asked, "Why is it good for them but not for the Sussexes?"

"Imagine the outrage if Meghan and Harry announced they were going to be on Youtube. Is that not too 'celebrity' or 'Hollywood' I can't deal with the double standards," a third user added.

"Wow, they're doing everything Harry & Meghan were successfully doing a few years ago & were told to sit down. Now Charles & William are trying to catch up. They just don't have the charisma, especially Charles & Camila," another commented.

"Lol the rebrand. I’m sure they definitely said that s--t. Meg and Harry were telling the truth," another added.

But Prince William and Middleton’s fans defended the couple's decision to join YouTube, claiming the royal couple is doing things the right way.

"This is how you balance Royal life with domestic life. Perfect to lead our great nation. H and Princess Hollywood can stay where they are. We don't need you or want you. This here is loyalty, honor and service," one commented on Twitter.

"Loving it. H & M are a disgrace. This is how you serve, the Sussex’s serve themselves. We don’t want to be part of the Firm but we will use our titles. Zara and Mike serve with no titles @Olympics @ParkinsonsUK," a second user wrote.

"I can’t wait to watch your videos there!! I love you two and your adorable kids so much I’m very proud to be team Cambridge," a third royal follower added.

"Now this is how you do it. Markle should watch and learn. Oh that's right, she did and didn't like it!!" another commented.

"Now here’s what the making of a modern royal family is all about!" a fifth netizen wrote.

Prince William and Middleton are expected to share updates about their charities, engagements and media appearances on their channel. A day after its launch, they uploaded the first of a series of telephone calls the duchess had with the participants of the Hold Still project.

They are not the first royals to join YouTube. In 2007, Queen Elizabeth II launched her own channel to promote the British monarchy.

Meanwhile, Prince Harry and Markle have been absent on social media since quitting royal duties last year, but the Duke of Sussex has denied reports claiming they're giving up social media for good. In an interview with Fast Company, he said they will return "when it feels right for us."

"We need to hear each other's stories and be able to share our own. That's part of the beauty of life," Prince Harry said. "And don't get me wrong; I'm not suggesting that a reform of the digital space will create a world that's all rainbows and sunshine, because that's not realistic, and that, too, isn't life."

Almost 30 million viewers tuned in for the 2018 wedding of Harry and Meghan, pictured (right) with Harry's father, Prince Charles, brother William and sister-in-law Kate
Almost 30 million viewers tuned in for the 2018 wedding of Harry and Meghan, pictured (right) with Harry's father, Prince Charles, brother William and sister-in-law Kate AFP / Paul ELLIS