The founder of Hustler Magazine, Larry Flynt, is offering $10 million for information leading to the impeachment of President Donald Trump.

Flynt published a full-page ad in the Sunday edition of the Washington Post calling on people with information about Trump to get in touch.

The ad is bold and all capitals. It reads:

“Larry Flynt and Hustler Magazine announce a cash offer of up to $10 million for information leading to the impeachment and removal from office of Donald J. Trump.”

Flynt said in the ad that the effort might be seen as “sour grapes” but adds that he feels there are legitimate reasons why the president should be impeached, claiming Trump is “compromising domestic and foreign policy with his massive conflicts-of-interest global business empire” and “telling hundreds of bald-faced lies.”

Flynt also called Trump’s election win illegitimate and warns that Trump could start a nuclear world war.

“Impeachment would be a messy, contentious affair, but the alternative — three more years of destabilizing dysfunction — is worse,” reads the ad. “ I feel it is my patriotic duty, and the duty of all Americans, to dump Trump before it’s too late.”

The ad lists a phone number and an email.

“Just because you pay for it does not mean it’s not any good,” Flynt said about information in an interview with the Washington Post Saturday. “I don’t think you can live as recklessly as Trump has for 30 years and not leave some baggage along the way . . . I can't think of something more patriotic to do than to try to get to get this moron out of office.”

This isn’t the first time Flynt has offered to pay for information, as he mentioned in the ad. During the impeachment proceedings for former President Bill Clinton after the Monica Lewinsky scandal, Flynt offered $1 million for information on illicit sexual acts with politicians. The ad led to Republican Rep. Bob Livingston of Louisiana resigning after information was released about a series of extramarital affairs he had. Livingston was in line to become speaker of the house.

“I just wanted to expose hypocrisy,” Flynt said in an interview at the time. “If these guys are going after the president, they shouldn't have any skeletons in their closet. This is only the beginning.”