Singer Rihanna performs during half-time of the NBA All-Star basketball game in Los Angeles. REUTERS/Danny Moloshok

Rihanna is grabbing attention once again, and this time it's for her new video 'Man Down.'

The Barbados native portrays a rape victim in her latest video, 'Man Down,' who commits premeditated murder against her offender with the shot of a gun.

The video which was shot in Jamaica last month has stirred controversy over the explicit rape and murder scene. Although the video doesn't show the act, it's very much implied.

The video features Rihanna at a club dancing with a seemingly harmless guy. After she leaves the club alone, the man follows her and rapes her. The man grabs Rihanna, pushes her against a wall, and as she struggles he puts his hand over her mouth. The next scene shows Rihanna wiping tears from her eyes as she falls into a corner -- the man walks away with his shirt tattered and torn.

Following the rape, Rihanna commits premeditated murder against the man, shooting him while he walks down the street.

Director Anthony Mandler told MTV news last month, We shot the video last month in Jamaica, and it's my favorite song she's ever recorded, so I was really excited to get involved, he said.

And it's just one of those songs that demands a strong narrative and visual, and let's just say, she let me go all the way. So I think you can expect something that's dramatic and shocking and intense and emotional and uplifting and enlightening.

Dramatic it is. Shocking? No doubt. Intense - yes. Emotional. Check. Uplifting and enlightening? Some say yes, some say absolutely not.

The video sheds some light on some very heavy topics, and for this it's been deemed inappropriate for primetime television.

The Parents Television Council joined with Industry Ears and Enough Is Enough Campaign to condemn the video, deeming it too violent. The groups urged Viacom to stop airing the video which aired on BET's 106 & Park on May 31.

'Man Down' is an inexcusable, shock-only, shoot-and-kill theme song. In my 30 years of viewing BET, I have never witnessed such a cold, calculated execution of murder in primetime. Viacom's standards and practices department has reached another new low, said Paul Porter, co-founder of Industry Ears and a former voice of BET, in a recent statement issued on the Parents Television Council's website.

If Chris Brown shot a woman in his new video and BET premiered it, the world would stop. Rihanna should not get a pass and BET should know better. The video is far from broadcast worthy, Porter stated.

The groups are also angry because Rihanna has promoted the video on her Twitter account stating it has a 'very strong underlying message 4 girls like me!'

Fans, however, seem to be applauding Rihanna for showing a reality that many women have to face. Rihanna's fan @AngiellehciM states, 'it's about time about real issues are portrayed in the media.'

Another fan suggests that Rihanna's new video shouldn't be condemned but rather open conversation, stating, 'People should be discussing the situation it brings to light instead of hiding it.'

However, Pastor Delman Coates, founder of the Enough Is Enough Campaign feels that BET is taking the 'low road over the high road' in airing the video.

He stated, Violence is a pervasive problem in all corners of our society and today's youth need more positive strategies for dealing with conflict than those portrayed in the Rihanna video.

This video is one among several frequently played on Viacom music video networks that lyrically or graphically glorifies violence and other behavior inappropriate for teens and youth.

This video also strikes some personal chords for Rihanna. In 2009, her then boyfriend, singer Chris Brown, was arrested on the night of the Grammy Awards, for physically assaulting Rihanna.

In an interview with Diane Sawyer on ABC's 20/20 Rihanna said, I'm glad it happened to me because I can help young girls. I will say to any girl going through domestic violence, 'Come out of this. Look at it third person for what is really is.'

Rihanna was also witness to domestic abuse while growing up. Rihanna told 20/20 that her father would frequently beat her mother, once breaking her nose.

I don't want to say normal, said the singer, but it wasn't a surprise when it happened, she said about her father's attacks on her mother.

At night I would not want to sleep because I was thinking about what would happen.

Watch Rihanna's 'Man Down' video below. Tell us your thoughts on the video.

This is, however, not the first time a pop star has created controversy over the visual narrative in a music video. Other musical artists such as Madonna, Marilyn Manson, Nine Inch Nails, Fiona Apple, Prodigy and others know all about the controversy circus that surrounds music videos which have a strong message behind them.