Steve Jobs
Apple CEO Steve Jobs shows the new MacBook Air during the Macworld Convention and Expo in San Francisco, California January 15, 2008. REUTERS

The funeral for Apple co-founder and long-time CEO Steve Jobs will be today -- on Friday, according to a report.

The service will be private, and there will be no public funeral or service, reported The Wall Street Journal.

The newspaper quotes a person familiar with the matter who said it is characterized as a small private gathering. They would not say when it would take place or where -- only that was Friday.

Jobs died on Wednesday following a long battle with illness. He had undergone surgery for pancreatic cancer and also had a liver transplant.

The controversial Westboro Baptist Church of Topeka, Kansas said on Wednesday it planned to picket Jobs' funeral, if a public service were hold. The church is known for picketing the funerals of U.S. soldiers and public figures. The small independent church has an anti-gay stance among other controversial positions.

Jobs pioneered technology for the consumer, from computers to smartphones, music and movies. He was 56.

even P. Jobs, the charismatic technology pioneer who co-founded Apple Inc. and transformed one industry after another, from computers and smartphones to music and movies, has died. He was 56.

Apple has said no public services are planned for Jobs.

Apple Chief Executive Tim Cook said in an email on Wednesday to employees the company is planning a celebration of Steve's extraordinary life for staff that will take place soon.

Apple memorialized Mr. Jobs on its Web sit after announcing his death. Apple also encouraged well-wishers to share memories and notes of condolence with a special email address, according to The Wall Street Journal.