MARKETING

Users of the mobile storytelling app can now add emoji to their videos.

The U.K. newspaper is reportedly considering a bid for Yahoo as the media company hears proposals from several international corporations.

The cosmetics maker also named former FedEx Corp executive Cathy Ross to its board on Monday.

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A startup has devised a plan for paying publishers whose ads have been blocked, but the model faces key challenges.

The move is not an inversion but an effort to streamline operations, executives at the cosmetics manufacturer say.

A top executive at Adblock Plus on Friday vigorously defended a program that “whitelists” publishers for a fee.

The company estimated that 1 in every 5,000 Corona Extra 12-ounce clear bottles have been potentially impacted. 

Plagued by the rise of fake viewers, or bots, the digital ad business is grappling with ways to restore some accountability.

Investors snapped up beaten-down stocks Tuesday as oil prices stabilized after producers inked an output agreement.

The alleged cyberattack comes amid heightened tensions between the two neighbors over Pyongyang's nuclear test in early January.

Americans modestly increased their spending at restaurants, electronics stores and other retail outlets last month after a lackluster December.

Some think plummeting ad rates and fraud prove digital advertising is a mess that needs to be blown up and started all over again.

With an ad’s placement costing $5 million for just 30 seconds of airtime, its maker is under a lot of pressure to deliver a truly memorable experience.

Some advertisers attempted to reach women during the game last year, but others continue to either discount or even alienate this influential demographic group.

Releasing a sequel to a proven summer favorite in the dead of winter was a risk, but “Kung Fu Panda 3­” delivered.

Brave removes an existing site's ads and replaces them with cleaner, faster-loading ads.

An EU group identified more than 1,500 brands in ads displayed on sites that offer access to pirated content.

Shell, which is under pressure from investors to justify its $50 billion takeover of BG Group, has been hit by plummeting crude oil prices.

Besides the country’s 500,000-barrel-per-day production boost, the crude it has in storage is estimated to be enough to fill 24 supertankers.

Streaming services have been notoriously secretive about ratings for their shows, but one firm is lifting the curtain.