Twilight actress Ashley Greene, halted traffic in Times Square on Thursday as she unveiled a DKNY Jeans billboard that she stared in.

Greene was recently announced as the newest face of the DKNY Jeans Campaign, and she certainly looked the part when she showed up in New York's Times Square wearing a chic red coat with dark bootleg DKNY Jeans.

PHOTO: Twitter

In Times Sq doing a reveal of my first @dkny billboard!!! So excited, can't wait for y'all to see it!! :), Greene tweeted on Thursday.

The billboard itself depicts a black and white photo of Greene, wearing a tight white t-shirt with bootleg DKNY jeans, posing against a New York apartment backdrop. The image is a preview to the 2012 DKNY Jeans campaign, the Daily Mail reported.

PHOTO: Twitter

Ashley is also an ambassador to Mark cosmetics and says both companies complement one another, Sky News reported. They pair together nicely. They reach the same demographic - young and carefree. And they both provide a positive message of empowerment for women,'

Before pursuing a career in acting, Greene aspired to be a model but was told that she was too short with a height of 5'5. Greene then kicked off her acting career in commercials but it was not until 2008--in Twilight's Breaking Dawn Saga-- that she made her big break.