The internet erupted Monday following a viral video in which a passenger was seen being forcibly removed from an overbooked United Airlines flight. The man, screaming and bloodied, was dragged by his arms down the aisle of the plane by aviation security officers.

To make matters worse, United Airlines CEO Oscar Munoz issued a statement in which he apologized for “having to re-accommodate these customers.” Needless to say, the internet went wild over the CEO’s use of the word “re-accommodate.”

Read: United Airlines CEO Blames Passenger In Letter To Employees

“He said ‘re-accommodate,’” late-night comedian Jimmy Kimmel said in a segment on his show Monday. “Just like we re-accommodated El Chapo out of Mexico. That is such sanitized, say-nothing, take-no-responsibility, corporate B.S. I don’t know how the guy who sent that tweet didn’t vomit when he sent that out.”

The internet quickly responded to the incident with memes and gifs mocking the airline, many targeting the CEO’s language as well.

Others compared the airline’s fiasco to Pepsi’s failed Kendall Jenner commercial.

The hashtag #NewUnitedAirlinesMottos began trending Tuesday as users offered up suggestions for the company.

One user mocked the airline with a graphic of its seating chart, adding to its United First and Economy Plus sections a “Fight Club” section.

United Airlines, for its part, has yet to issue an apology to the passenger or even take much responsibility for the incident. In a letter to employees obtained by CNBC, Munoz seemingly blamed the passenger for what took place, calling him “disruptive and belligerent” and saying he left the crew “no choice but to call Chicago Aviation Security officers to assist” in removing him from the plane.

Many have called for a boycott of the airline following the video footage. United was also the subject of controversy in March after two teenage girls were barred from boarding a flight for wearing leggings.