U.S. President Donald Trump delivers remarks at the National Rifle Association (NRA) Leadership Forum at the Georgia World Congress Center in Atlanta, Georgia, U.S. April 28, 2017. Jonathan Ernst/REUTERS

A National Rifle Association (NRA) advertisement featuring right-wing pundit Dana Loesch is picking up steam after Virginia Democrat Rep. Don Beyer accused the organization of using the recent shooting of a congressional baseball team to divide Americans.

Beyer took his critique to Twitter Thursday.

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“So they're trying to exploit Alexandria and cutting disgusting ads to make people afraid and divide people even more,” Beyer wrote. “ It's about profits. The profits of gun manufacturers have fallen in 2017, because the NRA can't lie to people about Obama ‘grabbing guns.’”

The ad originally released in April is up to over 3 million views on Facebook.

“They use their media to assassinate real news. They use their schools to teach children that their president is another Hitler. They use their movie stars and singers and comedy shows and award shows to repeat their narrative over and over again. And then they use their ex-president to endorse ‘the resistance,’” Loeschke says over stirring music and black-and-white timelapse B-roll of American landmarks.

The B-roll imagery switches to protests and riots as Loesch continues.

“All to make them march. Make them protest. Make them scream racism and sexism and xenophobia and homophobia. To smash windows, burn cars, shut down interstates and airports, bully and terrorize the law-abiding — until the only option left is for the police to do their jobs and stop the madness,” says Loesch.

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The video ends with a call to action:

“And when that happens, they’ll use it as an excuse for their outrage. The only way we stop this, the only way we save our country and our freedom, is to fight this violence of lies with the clenched fist of truth. I’m the National Rifle Association of America. And I’m freedom’s safest place.”

The NRA also tweeted a video with Rosie the Riveter Thursday and the hashtag #ClenchedFistOfTruth, piggybacking on the slogan in the video.

Loesch released a response video Wednesday, going after liberals and people who take offense to the video.

“The video isn’t wrong. It uses actual video footage of violent riots. Did everyone forget this?” Loesch said. “Stop using violence as a form of informed descent, because it isn’t.”