Why this Kolaveri di is a song that seems to have well and truly captured the imagination of the youth in the country. The song is already a hit on YouTube and social-networking sites, such as Facebook, with over 8 million hits on YouTube.

Dhanush admits that the lyrics of the song have no meaning and are completely nonsensical. It took me only six minutes to pen Kolaveri ... for 3. My lyrics are simple, and I've made sure the words I've used can be understood by all kinds of audiences. All the words in the lyrics are regularly used by everybody, he said to a television channel.

Dhanush is happy about the fact that his song is a roaring success across India and has been appreciated by stalwarts like Amitabh Bachchan. Big B had words of praise for the number. He tweeted, Just heard Kolaveri...after much talk on it... it's so original and catchy. Congrats Dhanush and Aishwarya.

He believes that simple lyrics are what most people are looking for. “My poor broken English lyrics, written in a silly tone, and borderline singing has proved to be advantageous for the success of this song.”

Meanwhile, many parodies have evolved from the song. When Sachin Tendulkar missed his 100th century yesterday, user srishanth tweeted wankhade ground full-u full-u..to see ur ton-u..,ur century miss-u miss-u..country total sad-u..,why dis kolaveri kolaveri di.

In addition, a parody of the song on the Sharad Pawar slapping incident is also getting a lot of attention. Check out that video here: