Marketing is an important part of building and maintaining a business. Without this crucial art, you will never know how well known your business or service is to potential customers, clients, partners, rivals and society in general.

It is for the reasons above that you will need tools for website auditing, rank tracking, competitor research -- basically any web tool that will help direct traffic to your website, ensuring that readers and potential consumers are engaged for a long period of time. However, setting up accounts for each can be tedious and exhausting, constantly requiring a different password to log in. 

That is where Raven Tools comes in. Trusted by thousands of agencies, media companies and freelancers, this all-in-one marketing tool only needs one password to access, but has all the marketing tools you needed for your business, including but not limited to website audits, rank trackers and competitor research tools. 

To know what Raven Tools can do for your business, read on:

Site Auditor

Site Auditor Visibility Issues Raven Tools' Site Auditor Visibility Issues screenshot Photo: raventools.com

Website auditing is important for your business because it helps increase its visibility in search engines. However, not all site auditing tools are made equal, and Raven Tools' Site Auditor proves it. 

The Site Auditor categorizes all issues related to visibility, metadata, content, backlinking, images and semantics in one single page. It offers two ways to view your audit: classic mode, which displays all six buckets with a sidebar, and studio mode, which is perfect for sharing results or if you want to create a checklist for marking off as you continue to optimize your website. 

Not only does Raven Tools give you a listing of problems that affect your website's performance, but you also get an actionable, easy-to-do checklist of suggestions that can help your website perform better -- all with just a click of a button in minutes. In addition, it lets you compare your Site Crawl and Track Audit progress, integrate audit performance indicators into a marketing report, share your site audit via an HTML link and schedule audits to keep your website optimized frequently.

SERP Rank Tracker

SERP, short for search engine results page, is a vital part of digital marketing. These are web pages that are served to users when searching for something online using Google and other search engines. Each SERP is unique, even for search queries performed on the same search engine using the same keywords. They typically contain two types of content -- organic and paid results. The former are listings of web pages resulting from the search engine's algorithm; the latter, by contrast, have been paid to be displayed by an advertiser. 

To ensure that you can keep track of all your keywords, you will need Raven Tools' SERP Rank Tracker. It lets you know how frequently the web tool checks the SERPs for changes in your website's ranking. Because the tool lets you schedule your checks, it bases pricing on a single check, of a single keyword, on a single device and on a single engine, and includes a starting number of revenue-per-clicks per month to all of its plans. 

Raven Tools also helps you track the success of your search engine optimization (SEO) based on location. It keeps tabs on SERPs based on the user's physical location as well as the type of device used, allowing you to track the same keyword/s customized by specific zip codes, and even lets you check how your website ranks on mobile devices compared to desktop searches. In addition, it currently provides rank tracking services for Google, Yahoo, Bing, Baidu and Yandex. 

With the Rank Tracker, you can even include changes in your website's rankings along with data from Majestic, Mozilla's Moz and even Raven Tools' own Site Auditor, allowing you to show off your results quickly and easily to your client or marketing department boss.

Competitive Analysis Tool

Raven Tool Competitor Analysis Site Performance Raven Tool Competitor Analysis - Site Performance Photo: raventools.com

With Raven Tools' Competitive Analysis Tool, you can be sure that your website can be #1 on Google and other search engines. It lets you see the methods used by the competition so you can strategically take your website to the top. 

This 3-in-1 web tool lets you see your competitors' rankings relative to your website (Site Performance), the SEO keywords targeted (Domain Research Central) and where their backlinks come from (Competitor Manager) -- all in a simple and easy-to-use dashboard.

Other Features

Aside from those above, Raven Tools also has other features that will help boost your website:

  • Marketing Reports for checking how well-marketed your website is in terms of traffic, leads and customers.
  • Keyword Rank Checker for checking any URL or domain's top-ranking keyword to boost the chances of getting your site to the top.
  • Keyword Research for running a keyword or phrase search to discover opportunities for your SEO or pay-per-click (PPC) campaigns.
  • Backlink Checker for checking who is linking to any website (yours or the competition) either to identify backlink strategies and opportunities in competitors or as a diagnostic tool for evaluating the quality of your own links on a domain or a specific page. 
  • Link Spy for improving your website presence in search engines by finding high-quality links based on websites already ranking for your focus keywords.
  • Social Media for monitoring and managing campaigns for multiple clients across Facebook, Twitter, YouTube and LinkedIn without the need to log out or switch apps.

Do more for your business' website today with any of Raven Tools' five available plans, which can be subscribed on either a monthly or yearly basis, with the latter slashing the cost by up to 30%. So what are you waiting for? Start your 7-day trial now.