Britain's biggest pizza delivery chain Domino's Pizza UK & IRL said on Thursday it was on track to beat market expectations for the full year following strong trading in the third quarter.

The company, which operates the British and Irish franchises of the global home delivery brand, said like-for-like sales increased 10.8 percent in the third quarter covering the 13 weeks to Sept 27. For the 39 weeks to Sept 27, comparable sales were up 8.3 percent.

Chief Executive Chris Moore said marketing campaigns, including the sponsorship of TV show 'Britain's Got Talent', had played a major role in its success during the period.

Market forecasts for full-year underlying pretax profit range between 25.0 and 27.5 million pounds, with the consensus at 27.0 million, according to a Reuters Estimates poll of 10 analysts.

(Reporting by Matt Scuffham; Editing by Julie Crust)