KEY POINTS

  • Knowing how popular "Fall Guys: Ultimate Knockout" has become, Mediatonic is asking brands to bid for the chance to have themselves seen in the game
  • The beneficiary of this bidding is Special Effect, a charity that helps gamers with accessibility needs
  • Bidding will continue for two more weeks as Mediatonic determines just how bad the brands want to place themselves within β€œFall Guys: Ultimate Knockout"

Mediatonic, developers of the hit game “Fall Guys: Ultimate Knockout,” is asking brands who want to capitalize on the game’s branding opportunities to bid for it. The highest winning bid will then donate to a charity that will help gamers with accessibility needs.

At present, Canadian actor, Internet celebrity, and former soccer player Jon Paul Piques is in the lead with a bid of $325,000. He most recently outbid Jimmy Donaldson, more famously known as American YouTuber “MrBeast,” who has made a name for himself for his expensive stunts and philanthropy.

Bidet maker Tushy, “Minecraft” server vendors Bisect Hosting, and indie fighting game “Rivals of Aether” have also made bids and submitted designs. Polygon reports that Mediatonic had already previously said it wouldn’t consider submissions from brands it considered “offensive/unsuitable.”

This round of hype surrounding “Fall Guys: Ultimate Knockout” started last week when Walmart of Canada and KFC sent the unsolicited pics of their corporate apparel as a skin in the game to the “Fall Guys” Twitter account.

Mediatonic then called their respective bluffs with the charity drive idea. It’s interesting to note, however, that neither Walmart of Canada nor KFC (nor another brand, G Fuel) themselves have even submitted a bid as of yet.

The bidding process will reportedly go on for another two weeks as Mediatonic determines just how bad the brands want to place themselves within “Fall Guys: Ultimate Knockout” and help U.K.-based charity Special Effect.

Special Effect helps players with disabilities acquire and set up custom peripherals to be able to play video games. Logitech and other industry leaders have previously collaborated with Special Effect and its advocacy.

Whichever brand emerges as the winner will end up tapping a chart-topping game that is an undisputed hit for this year. Since “Fall Guys: Ultimate Knockout” was launched on the PlayStation 4 on August 4, it has proven to be a big seller.

The colorful, cartoony battle royale boasted more than 1.5 million new players within the first 24 hours of its launch on top of being a programming sensation on Twitch ever since its beta. “Fall Guys: Ultimate Knockout” is also one of the free games this month on PlayStation Plus.

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