MadeMan Skincare: Shaking Up The Skincare Industry For Men

There’s an emerging disruptor in the skincare space as companies target a different type of consumer to grow the half a trillion dollar market: men.

Around the globe, men’s adoption of skincare products is already skyrocketing. The trends in men’s skincare come in many different shapes and forms. Skincare brands are struggling to penetrate new markets, which is precisely why it’s prudent to target men who have specific grooming needs.

Visionary cryptocurrency entrepreneur Jeremy Gardner understood the market gap in men’s skincare when he was having a hard time finding products to match his grooming needs. The women’s skincare market tends to be saturated and filled with a myriad of different products, however, men’s skincare is often overlooked and not versatile.

Gardner was able to mirror his entrepreneurial skill set from being a cryptocurrency visionary into a new space: men’s skincare. He worked closely with intelligent chemists and dermatologists to develop his skincare company, MadeMan. The vision was to simplify the process of skincare for the everyday man. Instead of using outdated formulas, Gardner wanted to set the foundation of his skincare line to embrace simplicity and ease of use. In essence, he wanted to make skincare a routine that is integrated into a man’s day to day lifestyle, rather than an afterthought.

By leveraging world class experts, Gardner created a seamless two-step method for men who wanted skincare to accentuate their already prominent features. The Re(Set) Collection consists of a facial cleanser that also serves as a facial cream. Additionally, it is CBD infused with a 6-in-1 moisturizer that has digital light protection, anti-aging benefits, and anti-inflammatory traits. His product is ideal for the “busy and on-the-go man of 2021”, offering a simple product with many benefits.

Gardner elaborates that when men look good they feed good. Oftentimes, men focus on the basics of looking good: nice clothes, fancy shoes, exotic cars, etc. However, they dismiss the main focal point when you meet someone new, which is their face. By weaving together simplicity and accessibility, MadeMan is becoming the first choice for male consumers who have an eye for skincare.

In addition to being an entrepreneur, Gardner emphasizes the quality of giving back to communities that are often overlooked and underserved. He donates a portion of his proceeds into the non-profit Defy Ventures. This non-profit educates incarcerated individuals and provides them the tools required to be an entrepreneur. In Gardner’s eyes, you can become a MadeMan at any phase in your life.