KEY POINTS

  • Jimmy Donaldson, or MrBeast, was the second-highest-paid YouTuber in the world in 2020 after Ryan Kaji
  • Donaldson reportedly earns $3 million per month through his YouTube videos
  • Donaldson's main YouTube account already has 84.2 million subscribers and has accumulated 13.8 billion views

YouTube star Jimmy Donaldson, better known as MrBeast, earned a staggering $24 million from his YouTube channel in 2020.

A Forbes report published last year named Donaldson the second-highest-paid YouTuber in the world after now-10-year-old Ryan Kaji, who reportedly earned $29.5 million in 2020 from his YouTube channel Ryan's World and licensing deals for Ryan’s World products.

When the report was published, Donaldson had 47.8 million subscribers on YouTube. As of this writing, his main account on the video-sharing platform MrBeast already has 84.2 million subscribers and has accumulated 13.8 billion views.

The 23-year-old Kansas native has five other channels: Beast Philanthropy (6.82 million subscribers), MrBeast Gaming (24.2 million), Beast Reacts (13.6 million), MrBeast Shorts (10.9 million) and MrBeast 2 (4.7 million). He has 144.4 million subscribers in total across all channels, along with 15.2 million followers on Instagram.

Donaldson reportedly earns $3 million per month through his YouTube videos, according to Celebrity Net Worth.

Outside of his YouTube videos, his second-biggest source of income is his merchandise line. Donaldson uses his YouTube channels to market his T-shirts, hoodies, hats, water bottles, mouse pads, backpacks and other items from his line. It has been estimated that roughly 40% of his annual income comes from merchandise sales.

The social media personality started making humorous YouTube videos during his pre-teen years. He became known for his 2017 video "Counting to 100,000," in which he spent 44 hours counting. The video currently has 24 million views.

Just recently, Donaldson surprised his followers after he shared a 25-minute video showing his recreation of the games in the hit Korean Netflix series "Squid Game." He revealed that he spent $3.5 million on the project, and the video has since accumulated 160 million views.

Donaldson is also known for making videos that are focused on philanthropic acts, such as giving money to strangers.

According to Celebrity Net Worth, Donaldson invests the majority of his YouTube earnings into video production. The internet star spends as much as $300,000 producing one video, up from $10,000 a few years ago, the outlet said.

In 2019, MrBeast won breakout creator at the Streamy Awards. In that same year, he was nominated for ensemble cast and creator of the year. He won YouTuber of the Year at the 2020 Shorty Awards.

Currently, PewDiePie is still the most-subscribed individual creator in the world, boasting 110 million subscribers on his main YouTube channel alone.

Jimmy Donaldson aka MrBeast
Jimmy Donaldson, famously known as MrBeast, is one of YouTube's biggest stars. Instagram/MrBeast