KEY POINTS

  • Soho's New Society for Wellness (NSFW) sex club restarted business as New York enters Phase Two of its reopening plans
  • NSFW introduced new rules and regulations to follow the state's coronavirus health and safety measures
  • NSFW adopted socially-distanced events so their exclusive member base may still enjoy the club's activities

An exclusive sex club in the Soho district of New York City finally reopened its doors and hosted its first event since the coronavirus pandemic, with some new safety measures in place to prevent the transmission of COVID-19.

New Society for Wellness or NSFW restarted business by rolling out its latest rules and regulations. As the state entered Phase Two of its reopening Monday (June 22), NSFW founder Daniel Saynt said they had to find a way to resume the club's activities "in the safest way possible, where no one feels at risk or in danger, but can still enjoy themselves,” he told the New York Post.

As with most establishments following the New York Health Department's guidelines, NSFW will also be doing mandatory temperature checks, while asking guests to wear face masks and gloves. Guests will also need to bring a separate change of clothes and use the sanitation stations all around the venue.

"When you walk in, there’s a bowl of masks, a bowl of black gloves and hand sanitizer, so everyone has access to it right away. And everything is cleaned like crazy," professional dominatrix The Domme Kat said.

Only 20 people or about 10% capacity are allowed at a time at the clubhouse's 3,000 square foot facility.

To further reduce the risks of transmission, NSFW will be implementing a "no new sex" policy for the first time as well. This means guests who do not know each other can't have sex with each other and can only engage with the partner accompanying them.

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A Soho district's sex club has restarted business with some coronavirus safety measures in place. Pixabay

On June 20 and 21, NSFW held its first "sex-tival" featuring adult performances from remote sites, which were beamed in different monitors. Saynt said they have taken the digital route to their post-COVID-19 activities to practice physical distancing.

This new sex-tival is about "taking the digital audience and bringing them into the clubhouse and taking our physical audience and giving them access to dozens of additional members online,” Saynt said.

The two-day weekend event also featured live streams of kink workshops, exotic dancers and in-person intimate parties hosted by members. The Domme Kat performed a booty painting number where she painted on objects using her buttocks as the medium, while the members watched from monitors.

NSFW’s next sex-tival is on June 28, where members will be treated to shibari or the erotic Japanese art of rope bondage.

The club, which started in September 2019, continues to accept applications, who will be strictly vetted by "The Council". Members of NSFW mostly come from the media, fashion and entertainment industries with some VIPs and celebrities, per The Hollywood Reporter.