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Brands that didn’t get their spots in front of Super Bowl watchers ahead of the game may have missed a valuable opportunity.

With an ad’s placement costing $5 million for just 30 seconds of airtime, its maker is under a lot of pressure to deliver a truly memorable experience.

Facebook News Feed has surpassed YouTube as the top online spot for viewing commercials created for the NFL's biggest game.

In a call with her campaign donors, Fiorina noted that she tied Jeb Bush in Iowa despite his huge spending.

Big spender, big loser: Jeb Bush and his allies spent more than any other Republican in Iowa for roughly 5,000 votes.

The e-commerce giant will use the premium advertising space to promote its Echo voice-command device.

"Banned" Super Bowl ads join a growing list of ways marketers try to grab attention in the runup to the big game.

The price for placing an ad that airs during the big game has spiked by more than 75 percent in the last decade.

Brave removes an existing site's ads and replaces them with cleaner, faster-loading ads.

An EU group identified more than 1,500 brands in ads displayed on sites that offer access to pirated content.

According to a TV advertising research agency, eight of the 12 highest-rated political ads on TV are pro-Sanders.

Marketing execs, including the social networking site's Carolyn Everson, explained Wednesday how they'll try new ways to reach consumers online.

Regional brands have clawed back a 13 percent share of the $44 billion Indian packaged goods market, up from 12 percent two years ago.

The second season of the wildly popular podcast "Serial" debuted to much fanfare Thursday, but advertisers are still wary of the format.

We Get Voters, a first-of-its-kind TV ad campaign, will tout the benefits of TV advertising in political campaigns.

Tweets about the network's third live musical production in three years were seen at least 7.5 billion times Thursday night.

People familiar with the matter told the Wall Street Journal that the company's board was expected to discuss possible plans.

The Axis insignia are ads promoting the Amazon TV series "The Man in the High Castle," but the advertising campaign has some riders offended.

A company called Xaxis claims to have data on 166 million U.S. voters -- one reason why campaigns will spend more than $1 billion on digital ads for next year's election.

Sunday's matchup on Yahoo between the Jacksonville Jaguars and Buffalo Bills, from London, has attracted 30 major sponsors, including American Express and Toyota.

CEO Marissa Mayer's company fell short on revenue and earnings per share, but announced a search advertising partnership with its larger rival.