The global economy has fluctuated tremendously over the past year and a half due to the effects of the pandemic. While many industries suffered, the global luxury watch market, which is valued at approximately 23.6 billion U.S. dollars, continued to do well regardless of the economic struggles. Within that sector, there is also a specific brand that has stood the test of time and only become more desirable: Rolex. The allure and timelessness of the Rolex has made it clear that the watch is a wise investment, rather than an impulsive splurge. 

Luxury watches have gained popularity over the years, but investing in a premium watch has been a regular practice for many decades. The luxury sports models have become a leader in the watch world, and Rolex’s Datejust 41 and Daytona models have extremely high demand right now. Finding the right watch can be tiresome, but  Watch Trading Co.  is a luxury watch retailer known for its ability to adapt to the constantly changing market trends that uses global connections to obtain some of the world’s most exclusive timepieces. Through years of expertise, the brand has been able to build a lucrative roster of clients all over the world by making the entire process seamless from start to finish.

The value of these watches continues to appreciate, and consumers are able to sell for much more than they initially paid, reinforcing the notion that watches like Rolexes are smart pieces to buy. Rolex and Audemars Piguet sports model watches are two of the top “must-have” models across the world at the moment. Particular dial colors and configurations are trendy with all-gold watches, and Datejust 41 seems to be the most popular style. Watch Trading Co. is especially aware of global market trends, so the brand ensures fairly-priced watches based on the current level of demand. The company also offers a trade-in option, available in store and online, that allows customers to cash in on their investment and put the money towards a new watch instantly.

“We do not just pull prices out of the air. Instead, they are all based on different trends around the world. What’s very interesting in the watch industry is that everyone focuses on such a small market that they misinterpret and misunderstand the magnitude and size of the global market,” says Watch Trading Co. “Watches trend in one place more than others whether it’s because of its metal combination, bezel style, bracelet style, dial combination or currency exchange rate. The market truly changes week to week based on these factors.”

Purchasing a luxury watch is almost like investing in the stock market, and Watch Trading Co. is a great resource for doing so. By staying on top of current trends by keeping an eye on the most in-demand pieces at a given time, the brand has the best pieces at the most reasonable rates. For more information on the brand to shop its current selection of watches, visit Watch Trading Co.’s  website, or follow them on   Instagram.