Prince Harry and Meghan Markle
Prince Harry and Meghan Markle lay ferns and a wreath at the tomb of the Unknown Warrior at the newly unveiled UK war memorial and Pukeahu National War Memorial Park on Oct. 28, 2018, in Wellington, New Zealand. Getty Images/Rosa Woods

Prince Harry and Meghan Markle are not significant to the monarchy’s future.

Historian Anna Whitelock reveals on Yahoo UK’s “The Royal Box” that there’s an “interesting divide between royalty and celebrity.” She also explained how the Duke and Duchess of Sussex are in this situation.

“Harry and Meghan are in this situation where actually they are significant to the royal brand in terms of generating interest, but actually not significant to the monarchy in terms of its future,” Whitelock said.

She warned Prince Harry and Markle with this and explained how the soon-to-be parents are driving themselves to be celebrities in their own rights. According to her, this is apparent in how the couple uses Instagram and cultivates themselves on social media where they are diverting too far away from the royal brand.

The couple shares photos detailing about their charity works and passion projects. In addition, their posts appear to have a personal touch, suggesting that the couple is writing their own captions.

Just recently, Prince Harry and Markle commented on the photos shared by Kensington Palace to commemorate Prince Louis’ first birthday and Markle wrote “sending lots of love from both of us.” In addition, it included the “xo” emoji for kiss and hug which convinced many that Markle wrote it.

“The problem is if you’re a royal you can generate lots and lots of interest and lots of appeal, but ultimately it’s got to be for the firm, it can’t be for any one person,” the historian explained.

She also pointed out how Princess Diana got unstuck because her brand became bigger than the royal family.

Nick Ede, a branding specialist and company CEO, believes that the Duke and Duchess of Sussex will use Instagram to control their image and the communication of their life and relationship. He is hopeful that they will share candid photos and personal memories on their account.

As of late, Prince Harry and Markle have 5 million followers already. Meanwhile, Prince William and Kate Middleton gained more Instagram followers following their split. The Duke and Duchess of Cambridge only had 7.1 million followers prior to their separation from Prince Harry and Markle and it grew to 7.8 million.