PS4
PS4 could cost $349 at launch according to an investment firm. us.playstation.com/

So far, we've gotten through Microsoft, EA's and Ubisoft's E3 live events. Now's your chance to grab a breather, a meal, a drink, a smoke, a bathroom break, whatever it is you need. It's not over yet. Sony is up next. Watch Sony's E3 2013 live stream here, which is set to begin at 9 p.m. EDT.

Sony is expected to reveal the PlayStation 4 to the world for the first time. To this point, we've only gotten glimpses of the console. We also expect Sony to reveal price and release date information, though we're willing to bet that the PS4 will hit the market just in time for this year's holiday shopping season.

Sony will no doubt be showing off what the hardware can do, showcasing an all-star lineup of games on their newest console that's all set to duke it out with the Xbox One for gaming supremacy. To this point, we've conducted two Google keyword data studies which suggested that the PS4 is vastly more popular than the Xbox One. If you're curious, you can take a look at them here and here.

What do you think of the PS4? Do you prefer the PS4 to the Xbox One? Why or why not? What announcements do you expect Sony to make at their PS4 E3 2013 event tonight? Sound off in the comments below.