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The Apple logo is pictured at the company's flagship retail store in San Francisco. Reuters/Robert Galbraith

Tina Gong, creator of the crowdfunded HappyPlayTime game, wants to teach women how to masturbate and how to confidentely say "I like to play and that's okay." Apple, on the other hand, wants nothing to do with it.

According to the letter posted on Gong’s blog, “the concept was not something that Apple wants to go forward with,” even though she had given it a 17+ rating. She also posted about the rejection on Twitter.

Gong obviously disagrees with Apple's choice. “Loving your body, in every way, is not a sin. No more shame, no more secrets,” the app’s description says. “This little vulva is on a mission: to free the world from a silly social stigma.” The vulva in question is Happy, a smiling, anthropomorphic, pink “friendly neighborhood vulva.”

Interestingly, the above quote used to say “loving your vagina, in every way, is not a sin,” but Gong has since changed it to a more PG13 version. Not that vagina is a “bad” word.

"Learning how to masturbate is such a fundamental life lesson,” the website states. However, in the past, this has been a lesson women needed to learn solo. According to the Kinsey Institute, in 2010, 76.8 percent of women between the ages of 20 and 24 said they masturbated, but no one is comfortable talking about it.

Happy the Vulva hopes to fix that problem. Happy will provide anatomy lessons and techniques for masturbation. For example: “This is the clitoris. Make a circular motion here,” The Cut reported.

While the rejection is a setback, hope is not lost yet. Gong and her team have already started developing a Web-based version, but she sees no point in petitioning Apple to give women the gift of solo sex education.