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Apple CEO Tim Cook calls two new iPhone 6S models "the most advanced smartphones in the world."

Does Apple's new iPad Pro live up to Microsoft's Surface Pro? Will either, or both, become the laptop of the future?

The new Apple TV comes with a lot of bells and whistles, but the dream of a streaming service for live TV will have to wait.

It was nearly 45 minutes before Apple's Wednesday event featured a woman on stage.

The company is betting big on the tablet with the new device, which has a 12.9-inch display and four speakers.

Gold and rose gold aluminum models join an expansion of the space black stainless steel line.

Shares of the world's most valuable company traded lower Wednesday after CEO Tim Cook formally unveiled the new iPhone 6S and iPhone 6S Plus.

The software maker argues that the issue is "a matter of national sovereignty."

Apple is releasing new iPhones, an iPad Pro and a new Apple TV today, but its new iOS 9 software could be the most important thing it launches in San Francisco

U.S. stocks traded lower in afternoon trading Wednesday, paring morning gains during Apple's iPhone 6S launch event.

It's become something of a tradition for Apple to bring down its online store before a big product announcement.

CEO Tim Cook and other Apple Inc. officials took the stage on Wednesday to unveil several new products, including the anticipated iPhone 6S.

Owners of the new iPhone 6s and iPhone 6s Plus will be able to activate Siri simply by using their voices whenever they want, according to a new report.

Apple is expected to launch the iPad Pro at its Hey Siri event Sept. 9 and it is not going to be cheap, according to reports.

S cycle iPhones may have the same exterior as a previous model, but they come with a number of benefits as well.

There may still be some room left for improvement in a slowing smartphone market, but manufacturers like Apple and Samsung may struggle.

Apple's next iPhone may come with a number of new features, but one item stood out of the pack.

In Sydney, Australia, someone is vying to be the first in the world to get the new products set to be announced Wednesday.

After the launch of the iPhone 6S and 6S plus, sales in the December quarter could top the previous year's record.

The move to scrap smaller storage size would be welcomed by critics, who say that 16GB is not enough with today's demands.

Amazon is planning to launch a $50 Kindle Fire tablet featuring a 6-inch screen and costing less than a Kindle ereader, in time for the holiday season.

The world’s biggest smartphone maker is preparing to cut 10 percent of its headquarters staff, a Korean newspaper reports.

India's growing domestic market and its maturing startup ecosystem have combined to become a big draw for venture capital firms.

Apple seeks to hire at least 86 artificial-intelligence experts in the area of machine learning alone, as it wants to make its iPhone 7 smartphone even smarter.

Apple's iPhone 7 could be as thin as an iPod Touch.

Apple may be keeping quiet about what will be unveiled at the event, but most fans already think they know.

At the massive IFA electronics show in Berlin, Samsung and Apple took a back seat to Huawei, Sony, Lenovo and ZTE.

Smartwatches are just not catching on, but can the new generation of fashionable wearables from Samsung, Huawei, Asus and Motorola change people's minds.

Just weeks after its launch, Apple Music was already one of the most widely used apps in the U.S., data showed.